diff --git a/alembic/versions/023_add_personality_profile.py b/alembic/versions/023_add_personality_profile.py
new file mode 100644
index 0000000..8189df1
--- /dev/null
+++ b/alembic/versions/023_add_personality_profile.py
@@ -0,0 +1,21 @@
+"""Add personality_profile JSONB column to creators.
+
+Revision ID: 023_add_personality_profile
+Revises: 022_add_creator_follows
+"""
+
+from alembic import op
+
+
+revision = "023_add_personality_profile"
+down_revision = "022_add_creator_follows"
+branch_labels = None
+depends_on = None
+
+
+def upgrade() -> None:
+    op.execute("ALTER TABLE creators ADD COLUMN IF NOT EXISTS personality_profile JSONB")
+
+
+def downgrade() -> None:
+    op.execute("ALTER TABLE creators DROP COLUMN IF EXISTS personality_profile")
diff --git a/backend/models.py b/backend/models.py
index cd9a7f1..c070d25 100644
--- a/backend/models.py
+++ b/backend/models.py
@@ -130,6 +130,7 @@ class Creator(Base):
     avatar_fetched_at: Mapped[datetime | None] = mapped_column(nullable=True)
     bio: Mapped[str | None] = mapped_column(Text, nullable=True)
     social_links: Mapped[dict | None] = mapped_column(JSONB, nullable=True)
+    personality_profile: Mapped[dict | None] = mapped_column(JSONB, nullable=True)
     featured: Mapped[bool] = mapped_column(default=False, server_default="false")
     view_count: Mapped[int] = mapped_column(Integer, default=0, server_default="0")
     hidden: Mapped[bool] = mapped_column(default=False, server_default="false")
diff --git a/backend/routers/creators.py b/backend/routers/creators.py
index 2d2cd0a..c18b2cb 100644
--- a/backend/routers/creators.py
+++ b/backend/routers/creators.py
@@ -186,6 +186,7 @@ async def get_creator(
         **creator_data.model_dump(),
         bio=creator.bio,
         social_links=creator.social_links,
+        personality_profile=creator.personality_profile,
         featured=creator.featured,
         video_count=video_count,
         technique_count=len(techniques),
diff --git a/backend/schemas.py b/backend/schemas.py
index 5a7ad14..7c480e6 100644
--- a/backend/schemas.py
+++ b/backend/schemas.py
@@ -63,6 +63,7 @@ class CreatorDetail(CreatorRead):
     technique_count: int = 0
     moment_count: int = 0
     follower_count: int = 0
+    personality_profile: dict | None = None
     techniques: list[CreatorTechniqueItem] = []
     genre_breakdown: dict[str, int] = {}